Which party in a real estate transaction is represented by the real estate agent--the buyer or the seller? Until recently that question was never asked because the answer was always the same. Traditionally all the marketing professionals involved in real estate transactions were legally and ethically obligated to conduct business on behalf of the seller. They may have aided the buyer in certain situations, but their client was the seller. Today that is not necessarily the case.

In a time of increasing specialization, buyers can be represented by a real estate agent who functions solely as a buyer's broker. In this case, the sales professional helps the buyer locate a home, negotiate the price, and is responsible to the buyer only, for an agreed-upon fee or a percentage commission.

In any real estate transaction you have the right to know which party the real estate agent is representing.

	See All Tips In The "Working With An Agent" Category >
	See Complete Library Of Hundreds Of Tips In 30+ Categories >

Shelly Reed
Century 21 Cross Roads
9960 Highway 53
Lower Lake, CA 95457
707-994-7100
Fax: 707-994-5879
Office: 707-993-3000x102
ShellyReed@NUMBER1EXPERT.com
shellyreed@century21.com

Born in Kentucky with southern hospitality and family at the heart of who she is, Shelly pours herself into whatever she sets her mind to do. She is a city girl that grew up in the East Bay of San Francisco. With encouragement from her parents to develop her love for people and energy for life, she attended modeling finishing school and public speaking classes, all the while winning many awards in competition for Creative Young Authors. Coupled with her academic skills she is an outgoing, honest and sincere person. She has an incredible ability to organize and motivate with her humorous energetic personality. With the loving support of her husband, Rich Reed, they relocated to Lake County nine years ago in order for them to pursue their goals. With Her strong background in Insurance and Sales, Shelly went on to become one of Lake County’s TOP Realtors. Starting out in 2003 with a small local brokerage CPS Country Air and then moving up to join the C-21 Alliance Team in 2009. She continues to grow and strives to achieve the highest standard of service in the industry. Shelly loves the real estate business and her clients love her! She believes that in a smaller area like Lake County your reputation is everything! Shelly cares about her clients and their needs. She brings a REAL Approach to REAL ESTATE.... I am proud to be a REALTOR with Century 21 Cross Roads. DRE #01451243

www.thenewlakecounty.com is brought to you by Shelly Reed
NUMBER1EXPERT™ in real estate for Clearlake, Lake County and Kelseyville, California

Read Shelly Reed's Privacy Guarantee, Terms of Service, and Free & Without Obligation Pledge