How do real estate agents sell homes? When a professional real estate agent is retained to sell a home, the agent will develop a marketing plan that has proven effective for selling homes quickly and for the maximum sale price.

The real estate agent will perform a market analysis, comparing the home with similar homes in your neighborhood that have recently sold. Your agent will evaluate the current real estate market in order to develop a price opinion for your home. The next step will be to make recommendations about preparing your home so that it is presented to its best advantage. A description of the home will be uploaded into the local Multiple Listing Service, and your agent will implement a marketing plan tailored to your home.

By listing your property, you expose it to thousands of real estate agents throughout the region. MLS exposure is one of the most valuable services a real estate agent can provide sellers. Real estate professionals aslo network with other agents in their office when they bring new listings to the market. Does this system work? 85% of the homes sold today use this method. Enough said!

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Shelly Reed
Century 21 Cross Roads
9960 Highway 53
Lower Lake, CA 95457
707-994-7100
Fax: 707-994-5879
Office: 707-303-5882
ShellyReed@NUMBER1EXPERT.com
shellyreed@century21.com

Born in Kentucky with southern hospitality and family at the heart of who she is, Shelly pours herself into whatever she sets her mind to do. She is a city girl that grew up in the East Bay of San Francisco. With encouragement from her parents to develop her love for people and energy for life, she attended modeling finishing school and public speaking classes, all the while winning many awards in competition for Creative Young Authors. Coupled with her academic skills she is an outgoing, honest and sincere person. She has an incredible ability to organize and motivate with her humorous energetic personality. With the loving support of her husband, Rich Reed, they relocated to Lake County ten years ago in order for them to pursue their goals. With Her strong background in Insurance and Sales, Shelly went on to become one of Lake County’s TOP Realtors. Starting out in 2003 with a small local brokerage CPS Country Air and then moving up to join the C-21 Alliance Team in 2009. She continues to grow and strives to achieve the highest standard of service in the industry. Shelly loves the real estate business and her clients love her! She believes that in a smaller area like Lake County your reputation is everything! Shelly cares about her clients and their needs. She brings a REAL Approach to REAL ESTATE.... I am proud to be a REALTOR with Century 21 Cross Roads. DRE #01451243

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