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Once your home is listed for sale, it may be difficult for you to step aside and let your agent take over. When prospective buyers arrive, you may want to stand by to point out the closet extenders, the hidden spice cabinet behind the kitchen door, the energy-saving storm windows or the updated copper plumbing. If you really want to help, however, you will leave the house whenever it is being shown!

We have found that the sales process does not really begin until buyers have begun to voice their objections about a property. Sometimes these concerns are serious enough to remove your house from consideration. Often, however, people voice objections as an automatic response when they really love the house and want to buy it. Real estate professionals are trained to know the difference.

If a seller is standing at the agent's elbow, the buyer won't be comfortable enough to allow the process of raising objections take place. If the buyer feels intimidated or suppressed, we could lose the sale. The best way to help is to give your real estate agent room to make the sale.

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Shelly Reed
Century 21 Cross Roads
9960 Highway 53
Lower Lake, CA 95457
707-994-7100
Fax: 707-994-5879
Office: 707-303-5882
shellyreed@century21.com

Born in Kentucky with southern hospitality and family at the heart of who she is, Shelly pours herself into whatever she sets her mind to do. She is a city girl that grew up in the East Bay of San Francisco. With encouragement from her parents to develop her love for people and energy for life, she attended modeling finishing school and public speaking classes, all the while winning many awards in competition for Creative Young Authors. Coupled with her academic skills she is an outgoing, honest and sincere person. She has an incredible ability to organize and motivate with her humorous energetic personality. With the loving support of her husband, Rich Reed, they relocated to Lake County ten years ago in order for them to pursue their goals. With Her strong background in Insurance and Sales, Shelly went on to become one of Lake County�s TOP Realtors. Starting out in 2003 with a small local brokerage CPS Country Air and then moving up to join the C-21 Alliance Team in 2009. She continues to grow and strives to achieve the highest standard of service in the industry. Shelly loves the real estate business and her clients love her! She believes that in a smaller area like Lake County your reputation is everything! Shelly cares about her clients and their needs. She brings a REAL Approach to REAL ESTATE.... I am proud to be a REALTOR with Century 21 Cross Roads. DRE #01451243

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